Online video has emerged as one of the very best marketing tools available for car dealerships. Why is this so? The main reason is that it can deliver a significant amount of free traffic which, in turn, aids in delivering free leads. In today's very difficult economy, discovering and employing new means of marketing a product is of paramount importance. For those looking for a solid edge over their competitors, online videos may provide a previously elusive solution.
Even a mere cursory glance at the statistics of online videos will prove quite revealing. You will discover that some online videos are experiencing high volumes of traffic while other videos display traffic stats that are low. This raises the obvious question: what is it that allows an online video to be successful and what traits are known to undermine the potential success of the video on the net?
Many mistakes center on the improper marketing of a specific video. Then, there are those videos that suffer from common syndication/distribution errors. Often, it is the video search engine optimization strategy that is at the core of a lackluster performance. However, the most common of all problems will be the poor production of the video. Basically, a bad video presentation will turn off an audience. That is an absolute truism. To help those wishing to avoid such problems, here are the common mistakes that are often made:
The Selection of the Wrong Presentation Format: Some people will make the error of confusing internet video presentations with television broadcasts. Again, this is a huge error as the two approaches are decidedly different from one another. Internet audiences are more interested in substance as opposed to style. Investing a lot of money into a video with great production values and weak content will not deliver results.
The Selection of the Wrong Person to Present the Video: Some people will have a natural gift to appear in front of a camera while others do not. When hiring a host or narrator for a video presentation, it is of absolute paramount importance to put the right person in the job. A weak host can utterly ruin a video presentation which is why it is necessary to always hire the proper on-air talent.
Awful Camera Work is a Major Error: You have probably seen movies with bad acting, writing, and directing but it is extremely rare to see incompetent camera work. Common flaws with amateur video productions include shaky camera work, poor lighting, and improper framing. The lack of a tripod often contributes to a number of these problems; but, it is usually the lack of a professional camera operator that is the main reason for the flaws poor quality videos embody.
Bad Audio: Is there anything worse than poor quality audio? When viewers are watching a video to discover new information, it is necessary that they can hear what you are saying. When audio is significantly muffled or too low or the microphone is picking up all manner of background noise, the entire video will be ruined. This is why it is necessary to hire the right sound technicians and use modern and effective audio setups.
The Wrong Content: Viewers are always on the lookout for entertaining and informative content. Therefore, the video should always stay on target with what the viewer is seeking. Tangents and hard sales pushes will not maintain the viewer's interest. Yes, the dealership needs to promote itself effectively in the videos but it cannot do so in a manner than undermines the prime directive of the video. That prime directive is to engage and impress an audience.
Examples of car dealer videos from TopSeekInc.com: Chevrolet Sacramento and Chevrolet Auburn Elk Grove
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