You can show off all of your dealership's new model vehicles with video! It's a great way to get attention for the latest models and makes that just recently arrived on your lot. And it's the perfect opportunity to entice potential car buyers with the best of the best as soon as you get it, increasing the chance that they will learn about the new models first from your website and hopefully come to your dealership when they want to buy.
Display your inventory of used cars. Dealerships actually sell a lot more used vehicles than they do new, yet they don't often focus on displaying their used car inventory as well as they could. You can create videos for all of your new inventory as soon as it comes in to increase your sales.
Specialty Cars: These cars are attractive because of their uniqueness. Those vehicles can actually be a real crowd pleaser and a crowd magnet. So it's always good to put a car like these in the video mix as it might draw a lot of attention on the internet.
Single Vehicle: Most videos from car dealers show a single vehicle. The advantage is that you can go in greater detail about the interior, features, motor, rims, trunk space etc. and other valuable aspects of a car.
Multiple Vehicles: There are a few things you can do here. Group cars according to model and compare them. But you can also use two cars from different makes and compare them according to gas mileage, comfort, feel, horsepower, interior space, trunk space, maybe even pricing.
Walk-around video-single person. With a personable personality, you can create a unique video that presents a vehicle to the consumer. You could start out showcasing what it's like to get in the car and drive it and how wonderful it is to drive the car. Or alternatively, you could showcase the car by giving the consumer a look under the hood.
Walk-around video-multiple person. You can also create unique videos that feature multiple personalities and people. This gives the viewer a chance to see other people they may encounter at your business. It's also a great way to take a humorous approach.
Introduction to the dealership: Video is a great way to tell folks out there what your dealership is about. You can give details about what you offer in terms of comfort, refreshments, service department, entertainment for the kids.
Promotions and event publicity. Whenever you run a special promotion, a sale, or sponsor an event, you can create a video about it. This is a great way to generate buzz and excitement in advance. When the event is over, take the video off your site and replace it with new, more current material.
Sample video clips for car dealerships put together by TopSeekInc.com: Phoenix Honda and Tempe Honda
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